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Led by local industry leaders including #savefnbsg, ​JALAN JALAN: Your Good Hoods Guide is a series of hyper-insider neighbourhood guides that shines the spotlight on hidden finds like old school bakeries, authentic artisans, secret Instagrammable backdrops and private kitchens serving forgotten cuisines - all hand curated by passionate cultural community experts of Singapore’s heartlands. This industry-initiated movement is supported by Enterprise Singapore (ESG), and among the key activities under the Domestic Recovery Campaign - SingapoRediscovers - driven by ESG, Singapore Tourism Board and Sentosa Development Corporation.

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